Defending Vending – Broderick’s Leads The Fight Back

Pictured: Corrie’s Tyrone takes it out on a vending machine…

By Ian Reynolds-Young

It hasn’t been an auspicious week for vending, what with one thing and another…

We’ve always been the whipping boys, but vending has had some hammer in the media recently and Ty’s violent rendezvous with a vending machine was the icing on the cake.

Broderick’s has responded, in the form of a withering blog post that ends by inviting media figures, including celebrities, business leaders, journalists and script writers, to meet with them to see what vending in the 2010’s is all about.

It’ll take more than that for us to change people’s hackneyed and ill-informed view of vending, but it’s not a bad start…

READ THE POST HERE.

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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