DE Classic Roast is the newest and most versatile coffee bean blend yet from JDE Peet’s and no wonder: it’s been crafted with over 250 years’ worth of passion, expertise and a deep love for producing exceptional coffee. If you’re searching for a brew that delivers the perfect balance of boldness, smoothness, and aromatic delight, look no further. Here’s a mainstream blend to transform your coffee experience.
A bold espresso, a smooth pour-over or a comforting French press? Take your pick: DE Classic Roast is versatile enough to excel whatever the brewing method. Its well-rounded flavour profile makes it an excellent choice for both black coffee lovers and those who enjoy a splash of milk or a touch of sweetness.
‘DE Classic Roast is a carefully curated selection of the world’s finest coffee beans selected from Brazilian Arabicas and Robustas’, said Eddie Smith, Key Account Manager – Vending and Bulk ‘Each origin brings its own unique characteristics, culminating in a rich, full-bodied profile with notes of chocolate, and a hint of citrus and balanced spice. The result is a beautifully complex yet smooth cup of coffee, which satisfies both casual drinkers and seasoned connoisseurs. Better yet, it’s suitable for all types of coffee machines.’
Beyond taste, JDE Peet’s is committed to sustainability and ethical sourcing. ‘Our coffee farmers are paid fair wages’, Eddie explained, ‘and we work directly with them to ensure environmentally friendly practices. So by choosing DE Classic Roast, you’re not only treating yourself to an extraordinary cup of coffee, but you’re also supporting efforts to create a more sustainable coffee industry. Our Common Grounds programme is market-leading and it demonstrates that sustainability is not just about ethical coffee sourcing, it is a way of life.’
Common Grounds has three ‘Pillars’: Responsible Sourcing, Minimising Footprint, and Connected People. ‘Did you know that here at JDE Peet’s we have 65 origin projects currently across the world’, Eddie said, ‘or that by the end of 2025 100% of our green coffee will be sustainably sourced and we’re aiming for Nett Zero by 2030?’
There are lots of interesting things to talk about while you enjoy your first taste of Classic Roast at Vendex. You’ll find JDE Peet’s on Stand 99.
*Can’t wait until Vendex to elevate your coffee ritual? ARN has a great introductory offer on Classic Roast…
More from JDE Peet’s on Planet Vending here
More from Vendex Midlands 25 exhibitors here
