Cadbury’s Dairy Milk Refresh for 2014

Our thanks go to NIVO for introducing us to this amazing new video from Cadbury’s which introduces their new product refresh for 2014.

…According to Marketing Week

‘The makeover, the 23rd in the brand’s 108-year history, introduces brighter colours and lower-case font to give the packaging more prominence on-shelf. It retains the “Cadbury Glass and a Half” logo, but has swapped the chocolate shots with images of each flavour after claiming rivals had copied the styling.

A QR code will also be included on each pack allowing customers to access video content when scanned.’

To read the full article – you can view it here.

How many songs can you name, and what were you doing when you heard them?

Certainly brought back a few memories for the inhabitants at PV Towers!

 

About the author

Yvonne Reynolds-Young

Planet Vending’s MD and Publisher is Yvonne Reynolds-Young. An island of corporate common sense surrounded by oceans of creative madness, Yvonne is the person to call if your intention is to make something happen. (She controls all the diaries and all the money, FYI). She’s also our Social Media Queen, single-handedly responsible for building PVs presence on LinkedIn, FaceBook and Twitter and thereby driving record volumes of traffic onto the site.

‘Customer service is my responsibility and it’s my job to make sure we’re always ahead of deadlines’ she says. ‘My background in big business means I speak the same language as our corporate clients and understand the particular pressures they face when working in the vending arena.’

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