Broderick’s customers are in for a Christmas treat: the company has announced that Lindt Lindor chocolate is on its way to Broderick’s vending.
It’s understood that this is the first time that Lindt Lindor has allowed its up-market products to be offered for sale in UK vending machines.
‘We’re delighted to have done a deal with a world renowned chocolate brand’, Johnny Broderick said. ‘Lindt Lindor is a fantastic, high-end luxury name whose chocolatiers have shared their passion for chocolate since 1845. Lindt will be available from all our snack machines during the Christmas period.’
Integral to the deal, the Lindt chocolatier advert will be screened across the companies 330 Mediavend machines a total of 1,500,000 times during the festive Christmas period.
‘Working with such an aspirational brand is an opportunity for us to make ‘vending’ synonymous with ‘quality’, Johnny said. ‘We’ll be delivering a very special product in optimum condition to our customers and we believe they’ll appreciate that. We believe, as Lindt does, that there’s a gap for luxurious, indulgent products in the vending sector. We’ll be carrying two lines, the Share Box and the Special Melts and, with Christmas coming, the timing couldn’t be better.’
Lindt Lindor’s Dan Caton concurs: ‘This is an exciting venture for both companies’, he said. ‘We were very impressed with The Broderick Group’s credentials, and its portfolio of clients delivers consumers that are within our target demographic, so the positioning is perfect.
‘Broderick’s has a demonstrable track record in introducing new products and assisting brands with NPD through its vending park’, Dan said. ‘We were also blown away by the quality of the purchasing experience, by the technology that’s being deployed on-screen and by the multiplicity of payment options available to customers.’
Broderick’s is confident of success. ‘We’re hoping that this will be the first of many collaborations between Broderick’s and Lindt Lindor’, Johnny said. ‘We’re already talking about what we might do for Easter…’
