Bostin’ Black Country Bags Prove a Hit at NIVO!

Vending machine refurbishment specialists Excalibur embraced their proud Black Country roots at the NIVO Seminar & Racing Event this week.

As the venue was in the heart of the Black Country (and on Excalibur’s doorstep) at Wolverhampton Racecourse, they decided to give out a few little Black Country delights within their ‘Goody Bags’ for all attendees.

The team gave away Excalibur branded metal desk phone holders, representing the areas strong tradition for manufacturing and metalwork; a CD of everyone’s favourite Black Country band Slade, a bag of delicious pork scratchings and to wash them down with…? A bottle of Banks’s beer, brewed locally in Wolverhampton!

Excalibur’s Sales & Marketing Manager, Ryan Harper, explains, “We are extremely proud of our Black Country history. Within this region, we pride ourselves on straight-talking common sense and hard work; hence our company motto, ‘Honesty & Reliability with Black Country Pride’. Therefore, we were delighted to offer NIVO members a little bit of what makes this area special to us.”

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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