Benders Gives PG Tips A Red Nose!

Benders has produced a limited edition custom-printed 9oz paper vending cup for PG tips, to raise awareness of the monumental mission Monkey has taken on for this year’s Red Nose Day.

Apparently, Monkey will be scaling The Shard to help raise money and when Benders was asked by Unilever Food Solutions to create a paper cup product to raise awareness of the event, the company, also keen supporters of the charity, was more than happy to help.

Monkey: in training for The Shard?

 

Dominic Creamer, National Account Executive for PG tips, presented the finished limited edition cup design to a selection of vending operators, all stockists of PG tips tea in their hot drinks vending machines.

‘We’re excited to be backing Monkey’s mission’, Dominic said. ‘Comic Relief is a fantastic charity that makes a different to the lives of people here in the UK and across Africa. We’re delighted that Benders shares our enthusiasm for this event and provided us with the expertise needed to boost awareness in a way that’s both engaging and appealing. Benders has an enviable reputation in the vending sector for providing high-quality paper cups in bespoke print designs, so naturally, we approached them directly to produce this cup for us’, he said.

‘These cups effectively deliver the message of Red Nose Day directly into the hands of the UK’s tea drinkers, while they’re on the move. We’re very pleased with the cup Benders has produced, and it has been especially rewarding to see such a positive reception to the cups from vending customers in support of Red Nose Day.’

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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