Energy Drinks Ltd (EDinc) has been appointed as the Official Energy Drink Supplier of the British Rally Championship for 2013 and the company’s Battery energy drink has been named ‘Official Energy Drink of the Championship’.
…now is the right time to add Battery to vending machines.
Energy’s Scott Hughes told PV: ‘This will have a huge impact on the Battery brand. The Championship, which takes place in seven locations across the UK and Ireland, will help to expose the brand to consumers, meaning that and now is the right time to add Battery to vending machines.’
Championship Manager, Mark Taylor said ‘we’re delighted that Energy Drinks have chosen to join us as an official supplier and use the British Rally Championship to promote their range of Battery Energy Drink products. We look forward to working closely with the Energy Drinks team, raising awareness of the brand.’
Battery Energy Drink is brewed in Finland, and is now available worldwide. following the drink’s introduction to the UK by Energy Drinks Ltd.
In addition to providing competitors with energy drinks, EDinc will provide ‘Power to the Marshals’ by handing out cans of Battery Energy Drink to the hundreds of volunteers and officials who marshal on each of the seven rounds of the Championship.
EDinc MD Howard Edwards told PV ‘we’re extremely proud to be the Official Energy Drink supplier to the 2013 British Rally Championship. It allows us to re-introduce the premium Battery Energy Drink brand to the rallying world and also to show support for all the marshals who help make these events happen.’
Battery Energy Drink is rapidly being introduced into stores nationwide, so look out for the distinctive black and gold 330ml can and let us know what you think of it.
