The Big Guns of Broderick’s PR artillery have lain quiet this year – until now. ‘You could be forgiven for thinking it’s all gone quiet at Broderick’s HQ, but nothing’s further from the truth’, MD Johnny Broderick told PV today, (Friday 12 Feb).
Just six weeks in to the new year, Broderick’s has installed over a hundred new machines and added 17 new staff. What’s more, the company’s industry-leading digital advertising channel, ‘Mediavend’, is going from strength to strength, as sign-posted by the return of some household name brands, namely Vimto, Barrs and Britvic. ‘CCE and Monster Energy are the latest adopters of Mediavend and they’ll be promoting two lines, Monster Energy Original and the new calorie and sugar free variant of the drink. We’re already at the half-trunker stage’, Johnny told us, adding: ‘this is truly exciting, because the adverts made specifically for this campaign haven’t actually kicked in yet.’
Johnny acknowledges that his newest MediaVend customer is indeed a ‘monster’ acquisition. ‘Definitely’ he agrees. ‘We’re really pleased to be working with the Monster Brand and the Brand Manager directly on Monster’s first venture onto Mediavend screens and the ad will promote an offer created exclusively for Broderick’s patrons. I’ll tell you something’, Johnny says, ‘discussing this campaign directly with the Brand Manager was an eye-opener for us. Obviously, both parties ultimately want to build sales and it’s intriguing for us to have a behind-the-scenes glimpse at how, for instance, brand values are created. It’s a very exciting and instructive time for us.’
Johnny is definitely up-beat when discussing the future of MediaVend. ‘We’ve proved time and time again that MediaVend delivers’, he said, ‘so much so that we’re now in the position that, from Quarter 2, we’ll give a free ‘slot’ to an emerging bar or NPD. Any products perceived as ‘healthier’ will go right to the top of the queue.’
The Brods have also been vocal in ‘defending vending’, as Johnny puts it. ‘We’re trying to contact Jamie Oliver, George Osbourne, and Simon Stevens to address the issues surrounding the possible imposition of a Sugar Tax’, he said…
It doesn’t look like the pace is about to slowing down any time soon: March sees the launch of the a new website for The Broderick Group.
Oh well. It was quiet while it lasted…
