PICTURED: N&W’s stand at AVEX 2013
AVEX 2015, the UK vending industry’s principal event, has launched a pioneering health and wellbeing zone, aimed at promoting the healthier options available in vending.
For the first time in the event’s history, visitors to AVEX 2015 will have access to a multitude of businesses that have developed innovative, healthy solutions to meet the needs of an evolving consumer marketplace.
It’s hoped that ‘the serenity of the specially designed area’ will provide the perfect backdrop for learning, with educational seminars and expert opinions on healthy vending all on hand.
Rosie Mills, AVEX 2015 show manager, told PV ‘with so many companies now responding to the healthy vending agenda, both in the UK and globally, and the obesity crisis making headlines on a daily basis, it’s clear that demand in the health and well-being arena has never been higher. That’s why we’re extremely excited to be launching our new health and well-being zone, aimed at showcasing the vast array of solutions available to operators wishing to offer healthier alternatives in their machines. Our range of seminars and silent educational video will also allow guests to debate and hopefully learn more about the ‘healthy’ vending market and the opportunities incumbent in it.’
The unveiling of the health and well-being zone follows on the heel of the launch of a major healthy vending campaign by the AVA, which aims to communicate the message that vending can be part of the solution to the UK’s obesity epidemic – whilst contributing to the improvement of the public’s perception of the industry.
