Mars Chocolate UK has announced the launch of goodnessKNOWS®, a delicious new treat and Mars’ biggest brand launch in the UK since CELEBRATIONS®.
Coming in four snackable squares crammed with fruit, whole nuts, rolled oats and dipped in dark chocolate, goodnessKNOWS® is a tasty, high-quality and shareable treat that can be eaten all at once, or broken up through the day.
Set to hit vending machines in August, goodnessKNOWS® will be available in three varieties: Cranberry & Almond, Blueberry & Almond and Apple, Peanut & Almond. It is made using the best quality ingredients, with no artificial colours, flavours or preservatives, creating a great-tasting treat under 160 calories.
goodnessKNOWS® isn’t just about tasting great, it’s also a treat with good intentions. The brand will channel 10% of all sales profits to the ‘goodnessKNOWS® Fund’ that will support community projects and local initiatives, spreading a little goodness across communities in the UK.
Bep Dhaliwal, Trade Communications Manager at Mars said: “We’re thrilled to launch goodnessKNOWS® in the UK – our first new brand launch in twenty years. The ingredients in goodnessKNOWS® are all of the highest quality contributing to the great taste of the bar. However, it is not just about taste, goodnessKNOWS® has been created to fit in with people’s busy lifestyles, coming in four squares that can be enjoyed all at once or eaten throughout the day, making it perfect for the vending category!”
Each goodnessKNOWS® singles bar will be available at an RRP of 90p with all variants manufactured in Slough at Mars Chocolate UK’s headquarters